A couple of studies by eDigitialResearch and etailing consulting firm IMRG, had some interesting information about UK shoppers. It shows some great opportunities for multi-channel retailers in the UK market. Here are just a few:
- Three quarters of the shoppers surveyed say they prefer returning goods to retail stores and 52% prefer hopping online with multichannel retailers.Great news for those already in the multichannel world – just by having a store or catalog, you start with an advantage. Head starts are always good!
- Satisfaction scores were down a bit in April compared to last fall, 78.3% and 79.6% respectively. With the importance placed on having a “conversation” with your shoppers – this could be a great opportunity. Talk with your customers and find out what they think you can improve about your shopping experience. Give them the opportunity to voice their desires – and then follow up with action.
- 50%of those surveyed said they would cancel a web purchase if their preferred payment method wasn’t an option. Competition is just a click away, and shoppers will simply leave if you don’t offer what they demand. Make sure your ecommerce website offers their preferred payment methods and other UK-specific ecommerce features that they have come to expect.
- 45% said they would spend more time looking for bargains online too. If your ecommerce platform is flexible enough, this one should be easy. Online promotions, coupons, “outlets,” and “bargain bins” attract the attention of shoppers looking for a deal. You can also try updating your meta-descriptions to include “sale” or “discount” pricing for better conversion from search engine results pages.
How are you planning to meet the needs of UK shoppers?
Advertisement
Good read.